Innovation Strategies

| Blog | February 13, 2013

How to Innovate – The New Normal

As I talk more to large companies both within and outside the computer technology space I’ve noticed that the best positioned for innovation are those that realize the days of relying solely on internal R&D staff are over.   For centuries, becoming an “innovator” has been challenged with many barriers to entry. Complexities relating to financing, engineering, distribution, and legalities have stood in the way of brilliant people executing on their great ideas.

“Traditional innovation” has long been seen as happening only within corporations via a “top down” approach.  These companies would have the resources and funding to dedicate to creating new ideas and researching new markets.  Typically such corporations would have 10, 50, or 100+ people sitting in a corporate office or lab trying to come up with and test new ideas.  That was just the normal way of operating.

In today’s world you can’t compete by relying on input from a relatively small number of individuals.  With the advent of new

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Tapping Into Success: The New ‘Appreneur’

| Advertising, Blog | February 5, 2013

Tapping Into Success: The New ‘Appreneur’

 

You’ve probably begun to notice the word ‘Appreneur’ sprouting up in the industry. And if you’re not quite familiar with what an Appreneur is, don’t worry, not many people are. This article will sus out the differences between the traditional entrepreneur from that of today’s appreneur.

 

The fact is, it’s a rather new buzzword in the app industry–so new in fact, that there wasn’t even a Wikipedia entry for it until recently. So what the heck is an appreneur?

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