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Can I sell an app that is not currently in any appstore?
Yes! You will want to make sure you have a method for buyers to test your application before they purchase. Tools like http://testflightapp.com will allow you to distribute your app to potential buyers so they can run it for themselves. Other methods could include generating a youtube video or setting up a web conference where they can watch your desktop or control your app remotely. This will be up to the buyer and seller to organize so each feels comfortable with the product that is being bought or sold.
